However, BigCommerce delivers robust B2B functionality ready to activate for distributors, suppliers, manufacturers and brokers selling to other businesses. This article will overview key features that level up wholesale, B2B and channel sales operations.
Benefits of BigCommerce for B2B & Wholesale Sales
BigCommerce empowers modern B2B ecommerce success through:
360 Customer Profiles – House transaction history, communication and documents per account
Role-Based Portals – Give sales reps, customers, admins distinct access
Catalog Management – Create customer-specific pricing, bulk quotes and proposals
Order Workflow – Support reorders, approvals and partial shipments
CRM Integration – Sync critical customer data with Salesforce, HubSpot, Zoho
Punchout Integrations – Connect procurement and ERP workflows
The platform scales B2B growth much easier than trying to customize B2C solutions for commercial needs.
Wholesale Site Best Practices on BigCommerce
In designing B2B sites, several best practices apply:
Segment Customers – Map out unique buyer journeys for prospects, existing accounts and channel partners.
Highlight Bulk Pricing – Display tiered rates prominently with clear volume breaks.
Enable Self-Service – Allow registered users to access custom catalog pricing, place orders and track status without sales rep involvement.
Accept EDI Orders – Support EDI and XML order integration with major procurement systems.
Offer Payment Terms – Provide net payment terms and invoicing aligning to customer procurement policies.
Share Documentation – House spec sheets, COAs, usage guides, branding assets and other sales collateral for self-service access.
With the above functionality, BigCommerce streamlines modern wholesale ecommerce.
Read Also: The Benefits of NetSuite for Growing Businesses
Key B2B Features in BigCommerce
Now let’s explore the platform’s core capabilities for wholesale and distributor models:
Customer Groups + Pricing
Create segmented buyer groups like Distributors, Retailers, Healthcare receiving catalog access with distinct pricing.
Account-Based Ordering
B2B customers log into wholesale portal to place bulk orders, track history and view unique promotions.
Quick Order + Reorders
Enable one-click reordering from past purchases or frequently purchased products lists.
Request a Quote
Buyers submit RFQs for volume-based pricing requiring sales rep negotiation and proposals before finalizing orders.
Partial Order Shipments
Fulfill large orders in separate batches as inventory availability allows while tracking split status.
Order Approvals + Workflow
Configure rules triggering manual order review and approval flow by finance or other teams before fulfillment.
EDI + Punchout Catalog Integration
Support seamless B2B data exchange with major procurement platforms like SAP Ariba, Coupa and others.
B2B Implementation Partners – Anchor Group
While BigCommerce provides turnkey B2B functionality out-of-the-box, tailored implementations require mapping capabilities to your legacy workflows, data models and enterprise integration needs. Attempting large scale B2B transitions as a DIY project slows ROI.
Anchor Group brings specialized expertise launching customized B2B storefronts on BigCommerce for distributors, wholesalers and manufacturers. Our certified solution architects handle:
- Complex catalog management
- Role-based account portals
- Negotiated pricing rules
- Procurement integrations
- Order/inventory custom workflows
- CRM data synchronization
We streamline B2B transitions while maximizing adoption across your commercial teams and accounts. Learn how Anchor Group helps wholesalers sell smarter!
