In the fast-paced world of advertising, the right music can make or break a campaign. Imagine watching an emotional commercial without a heartfelt melody—it wouldn’t hit the same, right? That’s where music supervisors like Rowan Puri come in. With an incredible knack for choosing the perfect soundtracks, Puri has made waves in the advertising industry, particularly with Apple’s iconic campaigns.
In this article, we’ll dive deep into Rowan Puri’s background, her contributions to the commercial world, and how her expertise is reshaping music supervision in advertising.
Who Is Rowan Puri?
Rowan Puri is a Los Angeles-based music supervisor known for curating memorable soundtracks that amplify brand stories. Her expertise lies in bridging the gap between music and advertising—finding the perfect balance to evoke emotion while reinforcing a brand’s message.
Her career is marked by innovative work on high-profile campaigns, including Apple’s “Shot on iPhone” series and the Super Bowl LVIII Halftime Show featuring Usher. Her ability to seamlessly integrate music into commercials has made her a trailblazer in the industry.
Rowan Puri’s Educational Background and Early Career
Rowan Puri’s journey began with a solid academic foundation. She earned a Bachelor of Arts in International Affairs and International Business from George Washington University—a unique blend of studies that reflects her ability to combine creativity with business strategy.
Her career kicked off at Spirit Music Group, where she worked as a Creative Intern, gaining firsthand experience in music licensing for film, TV, and advertising. This foundational role laid the groundwork for her future in music supervision.
Climbing the Ladder: From Intern to Music Supervisor
Puri’s big break came when she joined VICE Media as a Music Licensing Coordinator. Here, she honed her skills by working on large-scale projects, learning to tailor music selections to fit diverse brand identities.
Her impressive work caught the attention of TBWA\Media Arts Lab—the creative agency behind Apple’s most iconic advertisements. She started as an Associate Music Supervisor and quickly rose to the position of Music Supervisor, earning a reputation for her keen instincts and innovative approach.
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Rowan Puri’s Work with Apple: A Game-Changer
One of Rowan Puri most recognized achievements is her work with Apple. Apple commercials are known for their sleek visuals and perfectly chosen soundtracks, and Puri played a pivotal role in shaping that soundscape.
The “Shot on iPhone” Campaign
This campaign revolutionized how consumers viewed smartphone photography. But what made it unforgettable? The music.
Puri’s music selections added depth to the visuals, making the audience feel the stories behind each image. Her ability to choose emotionally resonant tracks helped turn a simple product feature into a global cultural moment.
Super Bowl LVIII Halftime Show
Super Bowl commercials are the holy grail of advertising—millions tune in, and every second counts. Rowan Puri’s expertise shone through in the Super Bowl LVIII Halftime Show featuring Usher.
Her role in curating the music ensured the show struck the perfect chord—balancing entertainment, brand identity, and cultural relevance.
What Makes Rowan Puri’s Approach Unique?
So, what sets Rowan Puri apart from other music supervisors? Let’s break down her unique approach:
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Emotional Storytelling Through Sound
- Puri understands that music isn’t just background noise—it’s a powerful storytelling tool. She chooses tracks that deepen the emotional connection between the brand and its audience.
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Cultural Sensitivity
- In today’s global market, it’s crucial to honor diverse musical traditions. Rowan’s work reflects a keen awareness of different cultures, ensuring her campaigns resonate across borders.
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Strategic Music Licensing
- Licensing music for commercials is a complex process. Puri’s expertise allows her to navigate legal and creative challenges, securing music that aligns perfectly with the brand’s vision.
Rowan Puri’s Impact on Modern Advertising
Her influence extends beyond Apple. Rowan Puri’s approach to music supervision has become a blueprint for how brands use sound to engage audiences.
Elevating Brand Identity
Whether it’s a heartwarming ballad or an energetic anthem, Puri ensures that every track strengthens the brand’s voice. For companies looking to stand out, this sonic consistency is a game-changer.
Innovation in Digital Storytelling
Puri also pushes the boundaries of digital storytelling. From social media teasers to influencer collaborations, her music curation enhances how brands communicate in the digital age.
Inspiring the Next Generation
Beyond her work, Rowan Puri is a mentor for aspiring music supervisors. She champions innovation, encouraging young professionals to experiment with new ways of integrating music into brand narratives.
Her leadership at TBWA\Media Arts Lab fosters a culture of creativity—pushing the limits of what’s possible in music supervision.
The Future of Music Supervision: Rowan Puri’s Vision
With emerging technologies like AI-generated music and immersive audio, the future of music supervision is evolving. Rowan Puri remains at the forefront—adapting to new trends while staying true to the power of human emotion in music.
She believes that authentic storytelling will always be key, no matter how advanced the technology becomes.
Conclusion
Rowan Puri isn’t just a music supervisor—she’s a visionary reshaping how brands use music to tell their stories. Her work with Apple, including the “Shot on iPhone” campaign and the Super Bowl LVIII Halftime Show, has set a new standard for how sound enhances advertising.
As music and technology continue to evolve, one thing is certain—Rowan Puri’s influence will continue to shape the future of advertising for years to come.
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FAQs About Rowan Puri and Her Work in Commercials
1. What is Rowan Puri known for?
Rowan Puri is known for her work as a music supervisor, particularly her contributions to Apple’s advertising campaigns like “Shot on iPhone” and the Super Bowl LVIII Halftime Show.
2. How did Rowan Puri get into music supervision?
She started as a Creative Intern at Spirit Music Group, later working at VICE Media before joining TBWA\Media Arts Lab, where she rose to become a Music Supervisor.
3. Why is music important in advertising?
Music enhances emotional storytelling, strengthens brand identity, and creates memorable experiences for audiences. Rowan Puri excels at selecting tracks that achieve these goals.
4. What makes Rowan Puri’s approach unique?
Her approach is distinguished by emotional depth, cultural sensitivity, and strategic music licensing, ensuring the music aligns perfectly with the brand’s message.
5. What’s next for Rowan Puri?
Rowan continues to push the boundaries of music supervision, exploring new technologies while staying focused on authentic storytelling through sound.
